Published: 12 July, 2024

Tō Tātou Tuakiritanga

Tō Tātou Tuakiritanga

Our Identity Project

Te Ātiawa Trust has been focussed on increasing our engagement with whānau following the 2022 Roadshows across the motu where we heard loud and clear that we needed to strengthen our communications and engagement with you all.

To support the strategic direction of this mahi we have been on a journey to deeper understand our Te Ātiawatanga, our whakapapa, and our kōrero tuku iho - which has since become Our Identity Project - Tō Tātou Tuakiritanga.

 

The key communications and engagement outcomes from Our Identity Project have been:

  1. The desire to have our identity visually expressed to encourage and inspire deeper connections between the Trust and our whānau

  2. The need to strengthen our collective identity through wānanga and share Te Ātiawa pūrākau, kōrero tuku iho, and whānau lived experiences

  3. The need to provide more opportunities for whānau to attend kaupapa and events targeted at uplifting our Te Ātiawatanga

 

We know that our identity is upheld through the mana of our people and that these outcomes will only be effective if we have whānau whakaaro and voice helping to guide us in the right direction.

Please read on for further details on how to contribute to this kaupapa including some awesome prizes up for grabs. Let us know at any time if you have any pātai, and you can learn more about the background of this project here on our website.

Front: Sharlene Maniapoto, Rita Powick, Kaye Reihana (Extended Whānau) Ella Sargent (OD&Co), Anteisha O’Connell. Back: Tyrone Ohia (Extended Whānau), Justin Carter, Max Quinn-Tapara (Extended Whānau), Amai Thompson, Johny O'Donnell (OD&Co).

Front: Ngawaina Joy Shorrock, Kaye Reihana (Extended Whānau) Libby Brown (OD&Co). Back: Max Quinn-Tapara (Extended Whānau), Johny O'Donnell (OD&Co) and Tyrone Ohia (Extended Whānau).

 

Key Outcome 1 - Visually expressing our identity

Our working group have spent the last year deep diving into how we currently express ourselves as iwi, hapū and whānau. We have explored and been involved with site visits, iwi origins wānanga, and whānau kōrero. We have lent on the expertise of OD&Co and Tyrone Ohia (Extended Whānau) to help us gather these actions and expressions into tangible words and conceptual imagery. At a macro level we have discussed: tūpuna/tāngata; hekenga from Hawaiki into Taranaki and all the way through to Te Heke Tamateuaua; as well as our wider iwi’s āhuatanga from whakataukī and hītori. At a micro level we know it is our whenua and our people that uphold our identity whether that be through our marae, our connections to te taiao and the moana, mahinga kai, our tikanga, and/or our traditional practices that we continue today.

 

Currently, Te Ātiawa Trust’s only official visual graphic is our longstanding logo, designed by Wiremu Farmer in 2012, which has been with the Trust since the beginning of our journey as a Post Settlement Governance Entity. This logo is an expression of where we are physically in Te Tauihu - from Tōtaranui, to Whakatū, across into Māpua and Mōhua showcasing our connection through whakapapa.

Above: Image of the current logo and design points as captured

This logo has carried us through momentous times as an iwi. As we continue to evolve and refocus on our core purpose and our strategic direction we believe that there is an opportunity to better reflect and whakamana our identity more comprehensively through our logo design.

This is your opportunity to feed into how we visually express our Te Ātiawatanga in everything that we do to help us stand strong as Te Ātiawa - from fresh merch, new programme delivery design, to a website redesign - tau kē!

 

We want to hear your whakaaro on what this could look like moving forward and would appreciate your feedback through the survey below - it should only take you 5 minutes to complete and you will go into the draw to win some cool prizes!  

Fill out the survey here by 31 July 2024 to be in to win: https://forms.monday.com/forms/f5d7fa4546e83eaa86c965d965e4497e?r=apse2


« Back